Digital Marketing Manager

Our leading DTC and wholesale luxury lifestyle home care brand is seeking a dynamic digital marketing manager to join their team with experience in the high end luxury space.


Responsibilities:
-Deliver digital marketing strategies to drive traffic and conversions
-Focus on customer acquisition and engagement for DTC, ecommerce and Amazon channels
-Manage email & SMS marketing channels for increase in customer retention and loyalty
-Strategize on personalized promotions and re-engagement on existing customers
-Own the entire digital lifecycle working with brand marketing
-Support Director to create and deliver paid media campaigns
-Grow brand visibility, drive traffic, and increase ROI across all digital platforms
-Oversee digital marketing calendar for timely execution of assets and campaigns
-Work collaboratively with cross-functional teams to create unified digital campaigns that aid product launches and seasonal promotions
-Strategize on performance from digital channels
-Present findings and ideas for improvement to achieve sales goals and customer targets
-Knowledge of digital marketing trends to help development in driving fresh ideas
-Evolve with the retail landscape


Qualifications:
-Bachelor’s degree, with 3+ years of marketing field
-Experience delivering digital marketing strategies, preferably in a DTC or prestige beauty
-Strong knowledge of digital marketing strategies, tactics (email, SMS, paid search & social campaigns) and systems (i.e., Google Analytics, Klaviyo, Shopify, Attentive)
-Experience working with external agencies
-Working closely with all cross-functional partners
-Keen analytical and organizational skills
-Detail-oriented, able to multi-task and see through project completion
-Strong verbal and written communication
-Able to work independently and take ownership to positively influence end-to-end results
-Solutions driven with mindset to continuously improve processes


Please submit your resume for consideration.